Lately, a lot of – arguably unusual – questions about different kinds of products have been occurring to me, so I thought I’d simply start writing to my favourite companies and see what happens. I will be posting my letters here along with the replies I receive.
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The golden rule for every business man is this: ‘Put yourself in your customer’s place.’
Orison Swett Marden
Dear Ferrero 
Hi DearFerrero – I am reading your posts and I love them! At first I liked a couple of them, but I won’t bother anymore otherwise I’ll have to like every single post of yours. I’m already looking forward to reading your new letters.
Hi there Marte. Thank you, this really means a lot! And you know, whenever I’m craving for something delicious, I’ll stop by your blog. Enjoy Beijing!
Hi There – Love this idea for a blog. It’s always nice to stumble across something fresh and different. Thanks & be well~
Thank you so much, Bussokuseki, this is really encouraging!
Hey there! I’ve just jumped onto your site and am looking forward to checking it out…have you ever read Idiot Letters by Paul Rosa?
Same idea, and very funny. (No, I’m not calling you an idiot! I’m a NICE person! Why would you say such a thing?)
Anyway, thanks so much for checking out my blog and liking my posts. On to the letters…
Haven’t heard of Paul Rosa, but this statement is soon to expire. Will definitely check out his work. Thanks for the tip and for your support!
Just purchased a copy on Amazon! 🙂
Great! I think you’ll enjoy it:)
It is a fascinating study in corporate America, well, the corporate world, actually… as is your blog!
Dear Ferrero, I have nominated you for blog of the year 2012. You can read about it here: http://barbarastanley.net/2012/12/19/blog-of-the-year-award-2012/
Thank you so much for this, Barbara!
You are quite welcome. Good luck!
Totally fantastic blog!
Thanks, Bubble Gum! So is yours.
I think this is an excellent idea. Who are you?
I am Barry Manilow’s worst nightmare.
Pure awesomeness.
Okay. Fess up now: I am a psycho…Therapist so I won’t tell & you can trust me completely.
I am curious. Who are you? Why are you in Berlin? And in Barcelona last year?
Are you an Amway salesperson?
My next letter might reveal yet another astonishing fact leading to my identity. By the way, you really ought to check out the iCook® 5-piece Sauté Pan Set! It’s so shiny and practical at just under $560.00.