Every fortnight my buddies and I
Argue about it for hours on end;
Sipping our tea and chewing our pie
We squabble, quibble, dispute and contend.
Surely a matter of great public concern
This topic has been around and around;
For once and for all we would like to learn
How ‘Levi’ is really supposed to sound.
It may rhyme with ‘heavy’ but who will tell;
Perhaps the ‘i’ is pronounced like ‘eye’
And ‘e’ could sound just like its name as well
So ‘Levi’ might actually rhyme with ‘geedbye’.
Oh please won’t you give us our peace of mind
And answer this question for sanity’s sake;
Your trousers and shirts are superbly designed
But that name’s keeping me and my buddies awake.
P.S.: I am so much in love with your blue denim shirt;
Receiving a sample by mail wouldn’t hurt.
*** Levi’s reactions (2) ***
Dear Mr De Graaff
Levi is pronounced Le(e sound)vi(eye sound). Levi Strauss was the gentleman who founded the Company in 1853.
I hope this solves the dilemma with your friends.
CONSUMER RELATIONS DEPARTMENT
LEVI STRAUSS UK LTD
Case ID: 4287814
Cecilia here from Levi Strauss & Co. Thanks for checking in with us.
Thank you so much for your poem, you can pronounce Levi® like this……. LEE VIE. If you need anything else, just give us a call at 1-800-USA-LEVI. We’re here to help Monday through Friday 6:00am to 4:30pm Pacific Time.