I have never really been that good at keeping track of time, but based on the magnetic moment of the Moon I believe it has been roughly a year since I took the proverbial leap of faith and purchased the widely acclaimed IP-68 certified XP1300 Core. As a firefighter and seasoned outdoor enthusiast I had almost made peace with the idea that no phone on this planet was built just for me. Having previously owned thirteen (13!) mobile phones in just as many years, I cannot begin to tell you how satisfied I am with this remarkable device of unprecedented ruggedness.
While the phone does suffer from one very distinct flaw (i.e. every other six weeks I have to pretty much turn our house upside down because I keep forgetting where I left the wall charger), there are so many things I like about it that I wouldn’t even know where to start. A feature I am particularly excited about is being able to ask my four-year-old about her first day at school while simultaneously battling an infernal refinery blaze. I also appreciate the fact that the screen is constructed of gorilla glass, which never fails to inspire fear and respect whenever I mention it.
All this, however, fades in comparison to what I truly love most about this phone. It may come as no surprise to you that I am referring to the instantly recognisable text message jingle. While virtually all mobile phone manufacturers pack their devices with a confusing bunch of tedious-sounding text message tunes, your team of engineers hit the nail right on the head with just one single tone so impressive both from a technical and musical point of view that it makes me want to cry tears of joy whenever I hear it. As opposed to some of my musically less educated colleagues and friends, I do fully support your bold decision to disable the uploading of any custom sounds whatsoever. Too many people these days are being allowed to jeopardise their own credibility by making their phones produce silly, annoying, offensive or absurdly discrete sounds. Not so as far as you folks are concerned. As a matter of fact I am so passionate about the Sonim Text Message Jingle that I actually taught myself to sing it in two voices. Give it a shot yourself and you will really understand how much I value your work.
Anyway, since a pleasure shared is a pleasure doubled, I took the liberty of doing some promotional work for you and spreading the excitement. I thought I’d sample the Sonim Text Message Jingle and turn it into an epic song, which, after careful thought and consideration, I named “The Sonim Text Message Jingle Song”. Believe it or not, it even comes with a beautifully crafted music video, which can be viewed here > http://www.youtube.com/watch?v=cizrD_56N8c I hope you will like it as much as I do.
What’s more, as a result of my promotional work, one of my favourite radio stations has recently started using the Sonim Text Message Jingle for their news broadcasts. Check it out for yourselves!
P.S.: The phone got, umm, lost during the shooting of the video. Would you mind sending me a shiny new phone or any other kind of compensation to ease the pain?
*** We are VERY excited about Sonim’s first reaction! ***
*** Our reaction ***
Dear Mr. Plaschke,
We will very much appreciate whatever you can afford to send us. However let me reassure you: only as little as three of our fellow firefighters do not yet own a Sonim handset.
The above address is our office address. Should you wish to ship the devices directly to the Berlin Fire Department, then please let us know and we will provide you with any information you need. I can be reached around the clock at +49 <CENSORED> and would be more than happy to exchange a few cordial words with you. Many thanks in advance!
Thomas & buddies
*** What follows next is Bob Plaschke’s reaction. Bob Plaschke is Chairman and CEO of Sonim Technologies Inc. ***
Thanks so much for the video and the follow up note. We have all watched the clip, it’s really well done. Very creative and very consistent with how we like to convey our brand, strong but don’t take ourselves too seriously.
Can we do the following
1. We will send you four 3300’s for you and the three firefighters in your company that don’t use our phones. Enjoy (and thanks for being such a good customer)
2. We’d love a photo or video with you and your fellow firefighters with our phones, great for us to post on facebook
So, the 3300’s are on their way, thanks! Looking forward to seeing you all with the phones.
Chairman and CEO
Sonim Technologies, Inc.
*** … and here’s a few pictures of the phones ***